Over 1,800 Part Numbers with Exceptional Quality & Competitive Prices
The right part at the right price is driving Toyota’s new Competitive Parts Pricing Program. With price reductions as high as 50% in 16 replacement part categories, the program impacts over 1,800 part numbers! You can now choose Toyota Genuine Parts for most repairs at prices that compete with the aftermarket, helping to keep your customer’s Toyota a Toyota.
Toyota Competitive Parts Pricing
Average Price Reductions
|PRODUCT CATEGORY||% PRICE REDUCTION|
|Starter (OE without reman)||-51%|
|Alternator (OE without reman)||-50%|
|Power Steering Reservoir||-25%|
|Air Flow Meter||-22%|
|Brake Rotors Front/Rear||-2%|
Toyota Genuine Alternators
Efficient, Reliable, Uncompromising
Toyota Genuine Alternators provide uncompromising quality, efficiency, and reliability. They’re engineered and tested by Toyota specifically to handle the vehicle’s electrical load. And, they’re backed by our Toyota Genuine Warranty, giving you the perfect blend of benefits you need to help increase your shop profitability.
Toyota Genuine Oxygen Sensors
Superior Performance & Quality
Toyota Genuine Oxygen Sensors are meticulously engineered and tested to match Toyota’s requirements for emissions, fuel economy and drivability. For uncompromising performance and quality, choose Toyota Genuine Oxygen Sensors.
Toyota Genuine Mass Air Flow Meter
The Ultimate in Accuracy and Durability
Toyota Genuine Mass Air Flow Meters are designed to provide the most accurate air inflow readings to the Toyota ECU. They are meticulously engineered and tested to match Toyota’s requirements for emissions, fuel economy, drivability, and performance, offering the precision, durability, and quality you expect from Toyota Genuine Parts.
The Value Story
You may ask, “Do these reduced-priced replacement parts offer the same fit, reliability, and performance as the original part?” The answer is YES! They are genuine replacement parts that match the same specs/quality as the previous original parts from the factory and are backed by the Toyota Genuine Warranty. The only change is the price. Now you can offer your customers the exceptional quality of their Toyota vehicle’s part at a price competitive with the aftermarket.
CLICK HERE for more information on Toyota Genuine Parts.
 Prices may vary according to model; prices are subject to change; check with your Toyota Dealer for the most current retail and commercial pricing.
 For complete details about Toyota’s warranties, please refer to the applicable Warranty & Maintenance Guide or see your Toyota Dealer